National Museum of the Philippines catalog › Details for: Advertising and integrated brand promotion /

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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

TextPublication details: Mason, Ohio : Thomson/South-Western, 2003Edition: 3rd edDescription: xxxix, 773 pages : illustrations (chiefly color) ; 29 cmISBN: 0324113803Subject(s): Advertising | Advertising media planningLOC classification: HF 5821 | O48 2003Online resources: Table of contents only

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National Museum of the Philippines On Display	Non-fiction	HF 5821 O48 2003 (Browse shelf (Opens below))	c.1	Available		NMLIB-02169

Includes bibliographical references and index.

in English.

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