O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, 2003. - xxxix, 773 pages : illustrations (chiefly color) ; 29 cm.

Includes bibliographical references and index.


in English.

0324113803


Advertising.
Advertising media planning.

HF 5821 / O48 2003

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