Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2003Edition: 3rd edDescription: xxxix, 773 pages : illustrations (chiefly color) ; 29 cmISBN: 0324113803Subject(s): Advertising | Advertising media planningLOC classification: HF 5821 | O48 2003Online resources: Table of contents only
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National Museum of the Philippines On Display | Non-fiction | HF 5821 O48 2003 (Browse shelf (Opens below)) | c.1 | Available | NMLIB-02169 |
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Includes bibliographical references and index.
in English.
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