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| 005 | 20240703160655.0 | ||
| 008 | 240703b ph ||||| |||| 00| 0 eng d | ||
| 020 | _a0324113803 | ||
| 040 | _cNMP LIBRARY | ||
| 050 | 0 | 0 |
_aHF 5821 _bO48 2003 |
| 100 | 1 | 0 | _aO'Guinn, Thomas C. |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2003. |
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| 300 |
_axxxix, 773 pages : _billustrations (chiefly color) ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _ain English. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 |
_aAllen, Chris T. _ejoint author. |
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| 700 | 1 |
_aSemenik, Richard J. _ejoint author. |
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| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002019662-t.html |
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_2lcc _cBK _n0 |
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_c2972 _d2972 |
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