O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  2003. 
 - xxxix, 773 pages :  illustrations (chiefly color) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>in English. 
<br/><br/><label>ISBN: </label>0324113803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF 5821  / O48 2003