Visual communication : understanding images in media culture / Giorgia Aiello and Katy Parry.
Material type:
TextPublication details: Los Angeles : SAGE Publications Ltd., 2020Description: xii, 295 pages : color illustrations ; 24 cmISBN: 9781412962230; 9781412962247Subject(s): Communication -- Social aspects | Communication and culture | Mass media -- Social aspects | Mass media and culture | Visual communicationLOC classification: HM 1206 | A34 2020Summary: A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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National Museum of the Philippines On Display | Non-fiction | GAD HM 1206 A34 2020 (Browse shelf (Opens below)) | c.1 | Available | NMLIB-01573 |
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Understanding images in media culture : methodological considerations -- Identities. Envisioning the self in digital media -- Communicating visions of collective identity -- Ways of seeing difference beyond stereotypes -- Politics. Images of politicians in the public sphere -- The visual spectacles of protest and activism -- Picturing international conflict and war -- Commodities. The visual attractions of advertising and promotional culture -- Visualizing lifestyles as commodities -- Brands as visual experiences.
Includes bibliographical references (pages [267]-287) and index.
A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.
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